The famous words "nobody puts baby in a corner" come to mind. Yes, it is true
that this year the two major competitors to EMC's VMWare subsidiary are each
being relegated to a 10-by-10 booth space at this week's VMworld show put on by
VMware. If you have ever exhibited a product before, you know that is barely
enough room for a small company, much less a Microsoft or Citrix. Put simply,
it's their show, it's not an industry show, and they set the rules. The rules
say "complementary products" are allowed, but apparently not competitive
products. Microsoft and Citrix will not even be able to demo their products at
their booths.
But will that shoehorned space and the restrictive presentation rules dampen the
momentum toward Microsoft's Hyper-V? It isn't likely, although virtualization
front-runner VMware's putting its competitors into tiny booths and restricting
what they can show does seem a bit childish.
[ Read the InfoWorld Test Center reviews of Microsoft Windows Server 2008,
Hyper-V and System Center Virtual Machine Manager, VMware Infrastructure 3 with
ESX Server 3.5 and VirtualCenter 2.5, and Citrix XenServer and XenDesktop. ]
In all fairness, VMware is not the only company that has been childish at
VMworld. Last year, even though Microsoft has been a gold sponsor at previous
VMWare events, its staff handed out poker chips at the Microsoft booth printed
with negative comments about VMWare. Childish behavior apparently begets
childish behavior.
Microsoft isn't taking this year's restrictions lying down, though. Its people
are at the show talking to customers, and the company put out a press release
sure to displease VMware by showing how much money companies save by moving from
VMWare to Microsoft virtualization.
