I was having coffee with Javier Soltero, former CEO of Hyperic, which was
acquired by SpringSource and subsequently by VMware, and we were talking about
the latest trends in cloud computing. Given the disruptive nature of cloud
computing and SaaS (software as a service), it seems that if these technologies
really take off, it will be a battle fought in the big leagues by billion-dollar
companies, rather than scrappy startups. Javier called it a forthcoming "clash
of the titans," and I think it's an appropriate view.
Sure there are dozens of startups out there with cloud deployment models, cloud
scaling software, cloud monitoring solutions, and so on, but I am not sure these
will be stand-alone businesses -- at least not on the scale that enables them to
compete with the likes of Amazon, Sun, Microsoft, VMware, and other large
systems or software companies.
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It's possible that a startup can disrupt this space and come from nowhere, but I
think the big disruption already happened: Amazon took this business right from
under the noses of the traditional systems companies and created a lean business
that is now generating somewhere around $400 million in revenue. It seems
unlikely that someone else can come in and disrupt the disruptor.
Amazon has also now just announced a beta program for a Virtual Private Cloud
offering that could take the wind out of several startups. And Rackspace
announced its own tools for development, deployment, management, and monitoring
cloud applications. No doubt we'll see more announcements coming this way in
next week's VMware conference.