Microsoft CEO Steve Ballmer recently confirmed that the company will limit
Windows 7 Starter, the edition expected to end up on netbooks, to systems that
sport small screens and low-powered processors.
During Microsoft's annual financial analyst day July 30, Ballmer got more
specific than other executives in describing the limitations computer makers
must abide by if they're to install Starter on their machines. Starter is the
least feature-rich edition of the operating system available worldwide, and will
not be sold direct to consumers or businesses. It will be available only to OEMs
like Acer, ASUS, Dell, Hewlett-Packard, and Toshiba.
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"Our license tells you what a netbook is," said Ballmer at the Microsoft-hosted
day with Wall Street analysts. "Our license says it's got to have a super-small
screen, which means it probably has a super-small keyboard, and it has to have a
certain processor and blah, blah, blah, blah, blah."
Although other Microsoft executives earlier this year said that the company
would place restrictions on the kinds of processors and screen resolutions
supported by Starter, Ballmer is the highest computer official yet to spell out
Starter's limitations, if only in the broadest terms.
Last May, the Malaysian Web site TechARP.com, which regularly leaks information
provided to computer makers by Microsoft, reported that the company would
restrict Starter to specific netbook configurations. According to TechARP,
Microsoft will only sell Starter to OEMs for use on netbooks that have a
10.2-in. or smaller screen, no more than 1GB of memory, a hard disk drive of
250GB or less (or a solid-state drive no larger than 64GB) and a single-core
processor no faster than 2GHz.
Ballmer was frank with analysts about Microsoft's rationale for setting
Starter's limitations. "We want people to be able to get the advantages of
lightweight performance and be able to spend more money with us, with Intel,
with HP, with Dell and with many, many others," he said.
"With today's netbooks, we sell you XP at a price," Ballmer continued. "When we
launch Windows 7, an OEM can put XP on the machine at one price, Windows 7
Starter Edition at a higher price, Windows 7 Home Edition at a higher price, and
Windows 7 Professional at a higher price."
Microsoft has not disclosed pricing for Starter, since the edition will be sold
only in volume to OEMs, and will not be available to end users at retail.
However, Ballmer made it plain that Microsoft hopes to coax users into
purchasing PCs with higher-priced versions of Windows 7. "It's not just what are
our prices -- that's partly in here -- but it's also a function of how well do
we do getting, in any segment, people to buy the more expensive offering," he
told analysts.
"They're trying to force people into higher-end SKUs," said Allan Krans, an
analyst with Technology Business Research. "Selling XP at a low price to OEMs
hurt them financially, and they're trying to figure out a way to stem that."
Last month, Microsoft said revenues for the Windows client division were down 29
percent year over year for the company's fiscal fourth quarter, which ended June
30. Microsoft blamed the fall-off on the increased sales of netbooks and a
global slow-down of PC purchases.